Glossary
Key terms and definitions for hospitality, guest communication, and hotel technology.
416 terms
A/B testing
Accommodation
Adjusted Gross Operating Profit (AGOP)
Advance Rates
Affiliate marketing
Affinity Groups
Agenda
Agent
Agent (Console Agent)
Agreed (AGR)
AI Chatbot
Learn how AI Chatbots can automate tasks, deliver 24/7 support, and increase revenue for your business. Discover the future of smart, effortless communication! ?✨
Allocation
Allotment
Alternative Availability
Amazon Web Services (AWS)
Amenity
American Plan (AP)
Discover the American Plan (AP) in hotels: what it includes, when to use it, and how it compares to other meal plans like EP and MAP. Perfect for resorts and luxury stays.
Analytics
Ancillary revenue
Application Programming Interface (API)
Arrival
Artificial intelligence (AI)
Asia-Pacifico (APAC)
Assistance Front Office Management
Assistant General manager
Attrition
Attrition fee
Automated conversion
Automated Decision Systems (ADS)
Automation
Automation Rate
Average Bed Rate (ABR)
Average Booking Value per Available Room (ABVPAR)
Average Daily Rate (ADR)
Average Length of Stay (ALOS)
Average Rate Index (ARI)
Average Room Rate (ARR)
Back of House (BOH)
Bed and Breakfast (B&B)
Bed Tax
Bedroom Setup
Behavioral targeting
Benchmarking
Best Available Rate (BAR)
Best Rate Guarantee (BRG)
Bid-Ask Spread
Blackout Dates
Blocked
Booking
Booking Engine
Booking Pace
Booking Pixel
Booking Window
Bounce rate
Boutique
Boutique Hotel
Breakfast Included
Breakout Rooms
Business Guest/Traveller
Business Mix
Business-to-Business (B2B)
Business-to-Consumer (B2C)
Butler Service
Buyer
Buyer Persona
Cabaret Set-up
Cabaret Table
Call-to-Action (CTA)
Capital Expenditures (CAPEX)
Central Reservation Office (CRO)
Central Reservation System (CRS)
Chain Code
Charter Group
Chatbots
What is a chatbot? Discover how AI-powered chatbots revolutionize customer service! Learn their meaning, benefits, and why they’re a must-have for hospitality businesses.
ChatGPT
Learn about ChatGPT, its AI models, similar technologies, and why businesses should consider solutions like chatlyn for industry-specific needs.
Check-in
Check-out
Chief Engineer
Children's Policy
Click-through rate (CTR)
Commission
Competitive Set
Complementary Ratio
Complete Meeting Package (CMP)
Component Rooms
Concierge
Conference and Banqueting (C&B)
Conference and Events (C&E)
Conference and Incentive (C&I)
Confidential Tariff
Constrained Demand
Contextual advertising
Continental Breakfast
Convention Services Manager
Conversational AI
Conversion rate
Cooperative Partner
Corkage
Corporate Planner
Cost of Sale
Cost of Walk
Cost Per Occupied Room (CPOR)
Cover
Crescent-Round Setup
Customer journey
Customer Relationship Manager (CRM)
Customer Satisfaction Score (CSAT)
Cut-off Date
Data Management Platform (DMP)
Day Delegate Rate (DDR)
Day Guests
Day Parts
Days to Arrival
Decison Tree
Decor
Dedicated Bandwidth
Definite Booking
Demand
Demand Forecast
Destination Management Company (DMC)
Destination Management Organization (DMO)
Dinner, Bed,and Breakfast (DBB)
Direct Booking
Director of Sales and Marketing (DOSM)
Displacement Inventory
Diversity, Equity, and Inclusion (DEI)
Do Not Disturb (DND)
Domestic Travellers/Tourism
Double Occupancy (DBL)
Double Room
Dynamic Prycing
Early Arrival
Early Bird
Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)
Ecotourism
Email marketing
En-suite
Engagement rate
English Service
Enterprise Planner
Equal Employment Opportunity (EEO)
Estimated Time of Arrival (ETA)
Estimated Time of Departure (ETD)
Europe, Middle East, and Africa (EMEA)
European Plan (EP)
EP Pricing Exposed: 3 Hotelier Mistakes Killing Your Revenue (Fix #2 Before Your Competitors Do!)
Extranet
Extranet Partner Organization (EPO)/ Intranet Partner Organization (IPO)
Familiarization Tours (FAM)
Fenced Rates
Financial Controller
Financing Gateway
Flow
Folio
Food and Beverage (F&B)
Wondering what Food & Beverage (F&B) means in the hotel industry? From meal plans and breakfast-included options to all-inclusive dining, discover how hotels maximize guest experience & revenue.
Food and Beverage Manager
Forecast
Forecasting Model
Freesale or Free Sale — Meaning in Hotel Management
Learn the meaning of ‘freesale’ vs ‘free sell’ in hotel management and how it boosts revenue through unrestricted room sales. Discover the key differences between freesale and allocation.
Frequently Asked Questions (FAQs)
Front of House (FOH)
Front Office Manager
Full Board
Full Pattern Length of Stay Restriction
Full-Service
Function-only Business Restrictions
Furniture, Fixtures and Equipment (FFE)
Gemini
Discover Google Gemini, the next-gen AI model that redefines AI with multimodal capabilities. Learn how it outshines Bard and competes with ChatGPT!
General Data Protection Regulation (GDPR)
General Manager (GM)
Global Distribution System (GDS)
GMROI (Gross Margin Return on Investment)
Green Hotels
Grok
Meet Grok, xAI’s advanced chatbot developed by Elon Musk. Designed for real-time, witty, and insightful responses, Grok is redefining AI conversations on the X platform. Learn why it’s a game-changer!
Gross Operating Profit Per Available Room (GOPPAR)
Everything You Need to Know About GOPPAR: What It Is, How to Calculate It, and Why It’s Crucial for Hotel Profitability!
Gross Operating Revenue (GOR)
Group Demand
Group Rate
Group Wash by Group
Guarantee
Guest Communication Hub
Guest Journey
Guest Relations Officer/Guest Services Manager
Guest Services: Meaning, Examples & AI in Hospitality
What are guest services in hotels? Discover how top hotels use AI-powered solutions like chatlyn to enhance guest experiences, streamline operations, and boost revenue. Click to learn more!
Half-Board or Pension
Head Chef
Heatmaps
Holdover
Hospitality/Hotel Chatbot
Host/Hostess
Hostel
Hot Buttons
Hotel Manager
Hotel Marketing
Hotel Reputation Management Software
Hotel Review Software
Discover how hotel review software transforms guest feedback into actionable insights! Learn about sentiment analysis, review response tools, and boosting online reputation effortlessly
Hotel Star Rating
Hotelligence
House Count
House Manager
Human Resources Manager
L2B/L2B Ratio
Lanai
Landing pages
Last Room Availability (LRA)
Last Room Value (LRV)
Late Arrival
Late Charge
Late Check-Out
Late Show
Laundry Manager
Lead
Lead Conversion
Lead Time
Leadership in Energy and Environmental Design (LEED)
Leisure Guest
Length of Stay (LOS)
Letter of Intent (LOI)
Limited Service
Limited-Service Restaurant (LRA)
Linen Room Attendant
Low season
Loyalty Programme/Scheme
M&IT
Machine Learning (ML)
Maintenance Management System (MMS)
Maintenance Technician
Manager on Duty (MOD)
Discover the crucial role of a Manager on Duty (MOD) in hospitality! Learn how they handle emergencies, boost guest satisfaction, and ensure smooth hotel operations—even during late-night shifts.
Market Parity
Market Segment Group (MSG)
Market Segments (MS)
Marketing Automation
Marketing Manager
Master Customer Index (MCI)
Mattress Run
Maximum Length of Stay (Max LOS)
Maximum Potential Income (MPI)
Meal Plan
Confused about hotel meal plans? Discover the differences between room-only, B&B, half-board, full-board, and all-inclusive—and learn which plan is the best value for your next trip! Plus, see how hotels use AI-powered tools like chatlyn to enhance guest experiences.
Meetings, Incentives, Conferences, and Exhibitions (MICE)
Merchant Rate
Metasearch
Minimum Acceptable Rate (MAR)
Minimum Length of Stay (Min LOS)
Modalità di Prenotazione
Motel
Mystery Guest
Parity
Pax meaning in the Hotel Industry
What does “Pax” mean in hotel bookings? Why is “Pax” important for guest experience? All this and more in this article.
Pay-per-click (PPC)
Payment Gateways
Payroll Specialist
Peak Night
Peak Season
Point of Sale (POS)
Porter or Bellhop
Positive Space
Predictive Analytics
Preferred Rate
Press Trip
Price Sensitivity
Profit & Loss (P&L)
Property Improvement Plan (PIP)
Property Management System (PMS)
Protected
Public Area Cleaner
Public Relations Manager
Purchasing Manager
Rack Rate
Rate
Rate Parity
Receiving Fee
Reception
Receptionist/Front Desk Agent
Receptive Operator
Refundable Deposit
Remarketing
Repeat Booking/Repeat Business
Reputation Management System
Request for Information (RFI)
Request for Proposals (RFP)
Request for Quotation (RFQ)
Resident Manager
Restaurant Manager
Retargeting
Return on Investment (ROI)
Revenue Delivery Rate (RDR)
Revenue Generated Index (RGI)
Revenue Management (RM)
Revenue Management System (RMS)
Revenue Per Available Room (RevPAR) - All you need to know in 2025
All you need to know about RevPAR. How can it be calculated? Examples and techniques!
Revenue Per Available Square Foot (REVPAS)
RevPAR Index (RPI)
Room Block
Room Class
Room Nights
Room Only Offer (ROO)
Room Rack
Room Service
Room Service Attendant
Rooms Management Module
Rooms to Space Ratio
Rooms Yield
Run Of House (ROH)
Sales Manager
Sales Yield
Search Engine Optimisation (SEO)
Search Results Page (SRP)
Security Guard
Security Manager
Select-Service
Self-learning AI / NLP
Sentient Chatbots
Sentiment Analysis
Service Automation Tools
Short Lead
Shoulder Nights
Shoulder Season
Single Room
Smith Travel Research (STR) Rate
Soft Launch/Opening
Software as a Service (SaaS)
Source of Business
Standard Operating Procedure (SOP)
Stay Pattern Management
Stop Sell
Suite
Sustainable Tourism
System Integration Testing (SIT)
Target Audience
Target Customer
Ticketing System
Total Demand for Rooms (TDR)
Total Operating Cost (TOC)
Total Revenue per Available Room (TRevPAR)
Tour Operator
Tourist Season
Trade Show
Training Manager
Transient Business
Transient Demand
Transient Occupancy Tax
Transportation Security Administration (TSA)
Travel Agent
Two-pack Hotels
Unconference
Unconstrained Demand
Understanding Gross Operating Profit in Hotels (GOP)
Everything You Need to Know About GOP: What It Is, How to Calculate It, and Why It’s Crucial for Hotel Profitability!
Unoccupied
Unqualified Rates
Upgrade (Room)
Upscale
Upselling
Urchin Tracking Module (UTM)
User experience (UX)
User flows
User-Generated Content (UGC)
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