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Direct bookings

Increase direct bookings from every guest who asks

A direct booking is a reservation made on your own website, phone or chat instead of through an online travel agency, so you keep the commission and the relationship. chatlyn, the AI-Native GRM, answers website and WhatsApp enquiries in seconds, opens your booking engine with the guest’s dates inside the chat, and keeps every enquiry on the guest’s profile so none is forgotten.

  • Answers in seconds, day and night
  • Your booking engine inside the chat
  • Every enquiry on record
4.9 across review platforms
World Travel Tech Awards 2024 winner Best Chatbot Solution Provider Winner 2024 · Nominee 2025 and 2026

Used in more than 100,000 hotel rooms worldwide

< 5 min per bespoke quote at Soneva Fushi, down from 35
+22% bookings in the low season at Hotel Enzian
~3 s for the AI to answer on WhatsApp and webchat
93% of guest questions resolved by the AI at IMLAUER

Every enquiry is a booking. Until nobody answers.

Guests who ask want to come. What happens in the next few minutes decides whether they book with you or on an OTA.

  1. A visitor asks on the website about a family room. The form promises an answer within 24 hours.

    21:40

    The AI answers in seconds and opens the date picker for the family room.

  2. The visitor opens an OTA in a new tab, finds the same hotel and books there.

    21:43

    The visitor lands in your booking engine with dates and guests filled in.

  3. The morning shift replies to the enquiry. The guest has already booked elsewhere.

    09:15

    The team sees the conversation on the guest’s profile, with the booking beside it.

  4. An email asks for a bespoke quote for twelve. It takes most of an hour to put together.

    11:30

    The quote goes out in minutes, with the guest’s history and your information at hand.

  5. A past guest asks about Easter on Instagram. The message sits unread in another app.

    14:00

    Instagram, WhatsApp, email and Booking.com arrive in one inbox. The Easter question is answered.

  6. Nobody follows up on the enquiries that went unanswered this week.

    18:00

    Conversations waiting too long are flagged before they go cold.

Enquiries answered the next morning, bookings lost to an OTA overnight.

Every enquiry answered while the guest is still deciding, and booked on your own site.

Four ways chatlyn turns enquiries into direct bookings

Every booking starts as a question. chatlyn answers it on the channel the guest chose, with the guest’s history in view, and leads them to your own booking engine.

Send the quote while they are still deciding

Bespoke enquiries hide the biggest bookings: a family reunion, a honeymoon villa, a week for twelve. Every hour a quote takes is an hour the guest spends on other websites.

In chatlyn the enquiry arrives in one inbox with the guest’s profile, earlier stays and conversations beside it, so your reservations team writes the quote without searching three systems.

Real hotel example Soneva Fushi < 5 min per quote

The barefoot-luxury resort in the Maldives used chatlyn’s AI to help its reservations team prepare bespoke quotes. Faster replies led to higher conversion, and the team had more time to add personal touches to each offer.

ReservationsBespoke quotesGuest profile
See guest messaging software

Answer every website visitor in their own language

Most visitors leave your website with a question nobody answered. The webchat answers them in the language they write in, from your own information, around the clock, and opens your booking engine the moment they ask about dates.

The widget is available in 18 languages and switches to right-to-left for Arabic and Hebrew.

Real hotel example Spa Resort Geinberg 86% answered by the AI

The AI on Geinberg’s website answers opening hours, prices, offers and directions in the guest’s language, 24/7 including holidays. Only 14% of webchat enquiries need a member of staff.

Webchat18 widget languagesAround the clock
See hotel live chat
Try a language

The widget switches language with the guest

Bring past guests back without paying commission twice

Guests who stayed with you are in chatlyn with their stays and their conversations. Send an offer to the right list, such as last spring’s guests, and invite them back directly.

When they reply, the AI asks for dates and sends a link to your booking engine with the search filled in, where your booking engine supports it.

Real hotel example Hotel Enzian +22% low-season bookings

At Hotel Enzian the AI handles about 85% of routine enquiries on WhatsApp and webchat, replying in about 3 seconds around the clock, and its pre-arrival messages are opened by 92% of guests. Bookings in the low season rose by 22%.

Returning guestsWhatsApp offersBooking links
See WhatsApp for hotels

Every enquiry stays on the guest’s profile

An enquiry that did not book today can book next month, if someone remembers it. chatlyn keeps every conversation from every channel on one guest profile, with the stays from your PMS beside it.

Response-time targets flag conversations that are waiting too long, so a request for Easter never slips through a shift change.

Real hotel example IMLAUER Hotels 93% resolved by the AI

IMLAUER brought the channels of its hotels in Salzburg, Vienna and Styria into one inbox, then added chatlyn’s AI. It now resolves 93% of guest questions, up from 6% before.

Guest profileEvery channelResponse-time targets
See the hotel CRM

More bookings, measured by real hotels

Numbers our customers measured on their own properties.

Hotel Enzian

Answers in seconds and more low-season bookings at Hotel Enzian

Hotel Enzian in Obertauern is an adults-only hotel with three restaurants, a wine cellar and a weekly programme. The AI is the first point of contact on webchat and WhatsApp, trained on menus, events, house rules and the area, and pre-arrival messages share the programme for each guest’s exact days.

+22% bookings in the low season
~85% routine enquiries by the AI
92% pre-arrival messages opened
Read the Enzian case study
The only thing is they want to have the answers immediately... and this is really something which is working 100% super well with our new AI system.
Elisabeth Veit Elisabeth VeitOwner, Hotel Enzian Obertauern

How to increase direct bookings for your hotel

Seven hotel direct booking strategies that move guests from OTAs to your own website. Most of them come down to answering faster than anyone else.

  1. 01

    Answer every website visitor immediately

    Visitors with a question leave to find the answer elsewhere, often on an OTA listing your hotel. A live answer keeps them on your site.

    With chatlyn: the AI answers on your website in about 3 seconds, day and night.

  2. 02

    Put the booking engine inside the conversation

    Do not make guests look for the booking page. Open it for them, with their dates, as soon as they ask about availability.

    With chatlyn: on webchat a date picker connected to your booking engine; on WhatsApp a booking link with the dates filled in, where your engine supports it.

  3. 03

    Reply to quote requests within minutes

    Groups, families and long stays ask for quotes. The first hotel to reply with a clear offer usually wins the booking.

    With chatlyn: enquiries land in one inbox with the guest’s history, so your team replies without searching.

  4. 04

    Be reachable on WhatsApp

    Many guests would rather send a message than call or fill in a form. A WhatsApp button on your website and in your confirmations opens that door.

    With chatlyn: one WhatsApp number for the whole team, with the AI answering first.

  5. 05

    Keep every enquiry on record

    Enquiries that did not book are your warmest leads. Without a record, they disappear with the shift that received them.

    With chatlyn: every conversation from every channel lives on the guest profile, next to the stays from your PMS.

  6. 06

    Invite past guests back directly

    A returning guest should book with you, not rediscover you on an OTA. Reach them with an offer for the season they love.

    With chatlyn: live guest lists from your PMS and conversations, and WhatsApp offers to each list.

  7. 07

    Speak the guest’s language

    A guest who gets an answer in their own language trusts the hotel sooner and books with fewer questions.

    With chatlyn: the AI replies in the language the guest writes in; your team writes in theirs and chatlyn translates both ways.

Hotels that win the booking in the conversation.

From resorts in the Maldives to hotels in the Alps, properties use chatlyn to answer guests before an OTA can.

"With chatlyn, we achieve a 95% open rate on WhatsApp. Our guest communication has never been this effective. The platform has become the central hub across our properties."

Daniela Eder, IMLAUER Hotels

Daniela Eder

Front Office, IMLAUER Hotels

See full case study

"Guests want answers immediately, and our AI now handles 85% of enquiries automatically. It's a huge help for our reception team, so we can focus on the personal touches that really matter."

Elisabeth Veit, Hotel Enzian Obertauern

Elisabeth Veit

Owner & Managing Director, Hotel Enzian Obertauern

See full case study

"Our guest relations team now achieves response times under 5 minutes. chatlyn's routing and workflow tools let our butlers focus on creating truly personalized luxury experiences."

Christophe Lai Wai

Christophe Lai Wai

Director of Quality & Projects, St. Regis Le Morne

See full case study

"chatlyn's automated upselling campaigns generate measurable additional revenue every month. Room upgrades, spa packages, dinner reservations: guests appreciate the personalized offers."

Bernhard Sänger

Bernhard Sänger

Director of Operations, Spa Resort Geinberg

See full case study

"chatlyn has made our guest communication more efficient and personal. Fast, straightforward messaging lets us respond to our guests' needs and offer even better service."

Laura Rodríguez, The Amauris Vienna

Laura Rodríguez

Director of Rooms, The Amauris Vienna

World Travel Tech Awards 2024 winner, Best Chatbot Solution Provider
World Travel Tech Awards Best Chatbot Solution Provider Winner 2024 · Nominee 2025 and 2026

Questions about direct bookings.

Answer enquiries faster than anyone else, make booking one step away from the conversation, and keep every enquiry on record so none is forgotten. chatlyn does all three: the AI answers website and WhatsApp visitors in seconds, opens your booking engine with their dates, and keeps every conversation on the guest profile.

Immediate answers on your website, the booking engine inside the chat, quotes within minutes, a WhatsApp line guests can use, a record of every enquiry, direct offers to past guests and replies in the guest’s language. Each is described above, with how chatlyn handles it.

No. The AI answers questions and opens your booking engine with the guest’s dates: on webchat through a date picker in the chat, on WhatsApp and other chat channels through a booking link with the search filled in, where your booking engine supports it. The guest books in your own engine.

You paste your booking engine’s link once and chatlyn detects it. How much of the search can be filled in depends on the engine, so we test yours with you during setup.

Guests compare hotels in several tabs, and the first clear answer usually wins. At Soneva Fushi the reservations team cut quote time from 35 minutes to under 5, and the faster replies led to higher conversion.

chatlyn helps you win more of the bookings that start on your own channels: website visitors, WhatsApp, email and social messages, and past guests. OTAs stay useful for reach; the goal is that guests who already found you book with you.

Yes. The chatlyn platform is hosted in Frankfurt, and properties with stricter requirements can opt into EU-only AI processing. The AI only uses the knowledge you give it.

Guests who ask want to stay. Let them book with you.

chatlyn answers every enquiry in seconds, opens your booking engine inside the chat and keeps every conversation on the guest’s profile.

Dedicated onboarding team Live in weeks, not months GDPR compliant